Branding Matters
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
Episodes
133 episodes
How to Stand Out by Flipping the Script - Charity Gibson
Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured market...
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Episode 131
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35:14
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How to Integrate SEO into Your Brand Strategy - Mordy Oberstein
Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering commun...
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Episode 130
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24:22
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How YETI Revolutionized The Way We Chill - Bill Neff
Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on Y...
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Episode 129
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29:42
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How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray
Today I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on Link...
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Episode 128
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27:01
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How Insomnia Cookies Transformed Late-Night Cravings into a $350 Million Brand - Seth Berkowitz
Today, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.Seth started his journey as a college student at the University of Pennsylvania, ...
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Episode 127
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29:14
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How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ)
Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest m...
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Episode 126
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33:44
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Joelly's Pick #5 - How BAMKO Became the Biggest Company You've Never Heard Of - Brett Marz
In this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most awa...
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Episode 121
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32:05
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Joelly’s Holiday Pick #4 - How The Survivor Brand Continues to Survive - Charlie Parsons
Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."Contrary to popular belief his name is not Mark Burnett, but rather he's a brillia...
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Episode 113
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40:20
Joelly’s Holiday Pick #3 - How to Say Goodbye to Someone Special - Sylvia Goodson
This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.In it, I share my very personal eulogy about who Sylvia was;As an artist.
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Episode 107
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17:47
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Joelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben Higgins
Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.<...
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Episode 112
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38:39
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Joelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz Farrelly
On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With Th...
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Episode 108
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49:24
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How Levi's Became a Cultural Icon- Tracey Panek
Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company. With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connecte...
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Episode 125
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27:15
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How To Create a Brand Identity That Stands Out - G'Day Frank
Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves wi...
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Episode 124
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30:07
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How To Bring Your Brand To Life - Chris Schultz (Voodoo Doughnut)
Today I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut. Since joining Voodoo in 2017, Chris has leveraged over 30 years of experience in the restaurant industry to transform this iconic Portland brand into ...
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Episode 123
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29:07
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How To Stay Relevant - Matt Purcell
Today I'm sitting down with Matt Purcell, Australia's foremost expert on personal branding.Matt is on a mission to bridge the gap between thought and action, inspiring doers to think creatively and thinkers to take decisive steps. In th...
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Episode 123
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23:29
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How Virgin America Became The Airline People Love - Alex Hunter
Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-win...
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Episode 122
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32:53
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How to Become a Remarkable Brand with Seth Godin
My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, ...
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Episode 89
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39:49
How to Connect with Your Audience With Your Brand Story - Christine Gillies
Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level?Today I’m sitting down with my friend Chris...
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Episode 95
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37:56
How to Curate Your Own Content with Shama Hyder
My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling...
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Episode 72
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32:34
How to Give the Best Prompts for Chat GPT with Nick Bhavsar
What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives?Today, I’m excited to chat with
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Episode 97
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39:19
How I Became a BADASS - hosted by Laurie Moore
Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to tak...
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Episode 120
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41:09
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How To Use Your Personal Brand To Leverage a Corporate Brand - Nick Lateur
In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry w...
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Episode 119
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30:58
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How to Claim Your White Space - Linda Fanaras
Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.In this episode, Linda and I take you on a journey to understand how yo...
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Episode 118
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25:47
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How to Be Less Dull - Adam Morgan
Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger...
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Episode 117
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27:18
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How To Attract Top Talent - Charity Gibson & Johanna Gotlieb
Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry.First up, we have Charity Gibson - the energetic and innovative new Chief Marketin...
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Episode 116
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35:25
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