Branding Matters
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
Episodes
142 episodes
How to Be Remarkable - Seth Godin
This episode is hands-down the most popular episode of Branding Matters ever - and for good reason. I had the incredible privilege of sitting down with the one and only Seth Godin — the iconic branding guru and author behind 21 internatio...
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Episode 104
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39:52
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How To Build Brand Awareness With Memes - Aidan Brannigan
Today’s episode promises a fresh dose of inspiration for marketers, brand leaders, and anyone who’s tired of cookie-cutter content. Joining me is Aidan Brannigan, the creative force behind No Boring Brands - a company that turns conventional br...
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Episode 134
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26:29
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How Listening to That Little "nudge" will Help You Succeed - Bryan Chadwick
Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global m...
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Episode 133
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31:41
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How To Start a Movement - Scott Goodson
I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains...
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Episode 132
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36:22
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BEST OF BRANDING MATTERS - How to Stand Out by Flipping the Script - Charity Gibson
Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured market...
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Episode 131
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36:06
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BEST OF BRANDING MATTERS - How Small Bits of Happiness Can Boost Your Brand - Mercedes & Anastasia Korngut
Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday mom...
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Episode 134
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29:12
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BEST OF BRANDING MATTERS - How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ)
Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest m...
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Episode 126
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34:36
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BEST OF BRANDING MATTERS - How YETI Revolutionized The Way We Chill - Bill Neff
Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on Y...
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Episode 129
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30:34
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How to Build Real Influence - Amanda Russell
In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age.During our conversation, Amanda shares acti...
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Episode 139
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28:22
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How to Turn Your Passion into a Successful Brand - Chantal Miyagishima
In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for kni...
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Episode 138
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29:21
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How to Reinvent Your Brand After a Major Career Shift - Adam Constantine
Today, I’m thrilled to welcome Adam Constantine, Founder and CEO of ACE Creatives, to the show. If you’re thinking about changing careers - or you’re already in the middle of a big professional pivot - this episode is for you.Adam’s jour...
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Episode 137
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31:48
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How The Gathering Festival Elevates Your Brand - Mandy Balak
In this episode, I’m thrilled to bring you a special conversation with Mandy Balak - a visionary leader who’s redefining what it means to connect, learn, and lead in the world of branding.Mandy is also the President of The Gathering Fest...
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Episode 136
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27:55
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How to Build a Courageous Brand That Stands Out - Bill Petrie
Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive...
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Episode 135
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31:39
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How to Thrive In an AI Driven World - Mark Schaefer
Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark ha...
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Episode 133
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26:27
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How to Surpass Your Fundraising Goals - Kate Torrance
Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shap...
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Episode 132
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28:56
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How to Integrate SEO into Your Brand Strategy - Mordy Oberstein
Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering commun...
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Episode 130
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24:22
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How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray
Today I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on Link...
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Episode 128
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27:01
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How Insomnia Cookies Transformed Late-Night Cravings into a $350 Million Brand - Seth Berkowitz
Today, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.Seth started his journey as a college student at the University of Pennsylvania, ...
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Episode 127
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29:14
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Joelly's Pick #5 - How BAMKO Became the Biggest Company You've Never Heard Of - Brett Marz
In this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most awa...
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Episode 121
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32:05
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Joelly’s Holiday Pick #4 - How The Survivor Brand Continues to Survive - Charlie Parsons
Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."Contrary to popular belief his name is not Mark Burnett, but rather he's a brillia...
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Episode 113
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40:20
Joelly’s Holiday Pick #3 - How to Say Goodbye to Someone Special - Sylvia Goodson
This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.In it, I share my very personal eulogy about who Sylvia was;As an artist.
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Episode 107
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17:47
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Joelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben Higgins
Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.<...
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Episode 112
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38:39
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Joelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz Farrelly
On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With Th...
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Episode 108
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49:24
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How Levi's Became a Cultural Icon- Tracey Panek
Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company. With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connecte...
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Episode 125
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27:15
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How To Create a Brand Identity That Stands Out - G'Day Frank
Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves wi...
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Episode 124
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30:07
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