Branding Matters

Aaron Lang - Ask, And You Shall Receive

December 24, 2021 Branding Badass Episode 48
Branding Matters
Aaron Lang - Ask, And You Shall Receive
Show Notes Transcript

My guest today is someone who is near and dear to my heart. His name is Aaron Lang and he is my second born son. Even though he's my baby, Aaron is 15 years old and a budding entrepreneur (not to mention incredible chef!)

I invited Aaron to be a guest on my show to ask me questions for a change. You see, on January 1st, it will be my one year anniversary since I launched Branding Matters. During that time, I have learned a lot! Not only about branding, but about podcasting. And since this is my last show of the year, I thought I'd do something a little different. I've had many people reach out to me asking questions about podcasting and what I've learned. So I thought it would be fun to have Aaron come on and share some of those questions, which I will answer. 

I'm no expert by all means, but if what I've learned can help you in any way, then that's what I'm here for. So sit back, relax, and enjoy the show.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM

Joelly Goodson :

Hi, I'm Joelly, your Branding Badass, and welcome to season two of Branding Matters. My guest today is someone who is near and dear to my heart. His name is Aaron Lang and he is my second born son. He's my baby actually, even though he's 15 years old. I invited Aaron to be a guest on my show today, because we're going to do things a little bit different. This is going to be a Q&A episode where Aaron is going to be asking me questions. On January 1, it's going to be my one year anniversary since I launched Branding Matters and in that time, I have learned so much not only about branding, but about podcasting. And I've also had people reach out to me whether they're thinking of starting a podcast of their own, or they already have one and they just want some information. It's amazing how many people have asked me everything from why I started my podcast to what I've learned. So I thought I'd take this opportunity with you to share some of those questions and give you some of my answers and what I've learned and maybe pass on some of that knowledge. I do want to say I am by all means not an expert when it comes to podcasting, but I've definitely learned a lot. And if I can help you, then that's what I'm here for. So with no further ado, Aaron, welcome to Branding Matters.

Aaron:

Hi, thank you for having me.

Joelly Goodson :

Are you excited to be here today?

Aaron:

So excited?

Joelly Goodson :

Yeah well, I figure since I had a non and we did that interview, and we've been talking about doing something together. I thought this would be a perfect collaboration. Are you nervous?

Aaron:

No

Joelly Goodson :

No? Okay, cool. Well, I'm happy to have you here. Will just have a good time. So let's go.

Aaron:

So the first question is, why did you decide to start your podcast?

Joelly Goodson :

Well, that is definitely probably the most popular question. I decided to start my podcast because I'll try to make a long story really short back in September of 2020. I did a presentation. It was a webinar. And it was about branding, because that's my wheelhouse. And then after the presentation, I had two different women approached me and asked me if I did consulting, and I said, no, why do you ask and their stories were the same. They were working for a corporate company in Calgary, they both were laid off from their jobs. And they both started their own business. And what I talked about in the webinar, as far as branding goes, they didn't have a clue. And they were like, wow, you know, I had no idea how important branding was. And I didn't really even know what that meant. I don't do consulting, because I do have my full time job, as you know. So then Scott, my boyfriend just jokingly said, Hey, why don't you start a podcast? And so I thought, okay, and then I thought, Okay, well, if there's two people that were they call it forced entrepreneurship, because of COVID, then I thought, you know, there's a lot of people out there all over the world that are going through the same situation. So be great way for me to help on a more global scale. And so that was my reason for starting it. And then I decided I would launch it January 1, because I didn't have a start date, I would never actually do it. So I set the goal for January 1. And the rest is history, as they say, started your podcast on the start of the year. Yeah, exactly. January 1,

Aaron:

Okay, where did you come up with the name Branding Matters?

Joelly Goodson :

Once I decided, Okay, I'm going to do this, then it was matter of figuring out the logistics and what it was going to be about. I want it to be about branding, but I want it to be all things branding. So everything from what is a brand, how to create a brand, what does it even mean to you know, brand story, brand, identity, brand purpose, to all things branding, and including swag, which is what I do, right, which is big part of branding. So again, Scott helped me with that and came up with the name branding matters, which really personifies all things to do with branding, but also how important it is when you're an entrepreneur or small business or anyone in marketing, how branding really, really is important if you're trying to start a business and also grow your business. So I have to give kudos to Scott would be my partner in crime because he actually came up with the name. Thanks.

Aaron:

Okay. Did you know anything about podcasting before you actually started it?

Joelly Goodson :

Are you kidding? I knew nothing. When he said, start a podcast. I was like, Okay, I knew nothing whatsoever about it. Just like most things in life, I just kind of jump right in and then figure it out as I go. So I started listening to podcasts, just like they say, you know, to be an author, you need to read a lot of books. So I started listening to a bunch of podcasts. And then there was an online course that I joined and a group and just taught myself basically, I've been learning as I go.

Unknown:

Self taught, I like that. What have you learned about podcasting since you've launched almost a year ago now?

Joelly Goodson :

Oh, my God, what haven't I learned? I've learned tons about podcasting, a couple things that come to mind, be a better listener, which has actually really helped me in life too. Believe it or not, I know you're shaking your head. But when you hear a podcast host and you have someone on I mean, if you have the type of podcasts I have, where you do interviews, it's really important to just let your guests do all the speaking and you know me I tend to have a tendency to interrupt some People are talking, right? Yeah. So I really had to learn to be a better listener and sit back. And after I've asked the question, just let them give their answer. And the other thing too is to not interject one thing that I learned about podcasting, and also by listening to myself, as I would listen back, as you tend to comment and say things, what I hear a lot of podcasters say is I'll hear an interview and not hear Mm hmm. Right. And, and I got feedback to not do that. And so I've learned just how to hone my skills as an interviewer as a listener. What else have I learned? Oh, I've learned how to edit. Editing is huge. Again, I knew nothing about editing whatsoever. I learned a few things online, a couple of YouTube videos, and I learned how to edit. And I have to say, a year later, I think I've done a pretty good job, because editing is probably one of the most, if not the most important parts of a podcast. Yeah. So those are two of the biggest things I've learned, I think, good question.

Aaron:

What have you learned about branding since you started the podcast?

Joelly Goodson :

Oh, again, tons. You know, someone asked me that. What's what I've learned about branding? And the reason that I bring experts onto my podcast is because I know what I know, you know, I have 30 years experience in the marketing world and advertising world and branding world. But I know what I don't know. So I'm a connector. And I love bringing on experts from all over the world, from all different industries to share their expertise and their great stories, and I've had some incredible guests. And so with each guest, I've actually learned something, for example, with your Uncle Scott, who is my first podcast guest, he talked all about movement, marketing, and how important that is, especially today, because there's so many movements going on. I've learned about sticky branding by one of my early guests as well, Jeremy Miller, he talked about how important it is to have a sticky brand, some of the principles to make a brand sticky, and a Morgan was really good. He talked about challenger brands, I learned about challenger brands, I've learned about franchises. Recently, I had a guest on from badass coffee, great name. And you know, learned all about how to brand if you're in the franchise world. Pinterest was another one Pinterest is really under utilized search into my guest, Christine, she helped so much as far as how important Pinterest is. So I learned about Pinterest. And I could literally go through the list of all my guests, and I've learned something from each and every one of them. And that's what my goal was because hopefully my listeners are learning the same things that I'm learning.

Aaron:

Well, speaking of your guests, how do you find your guests and get them on your podcast?

Joelly Goodson :

I find my guests in so many different ways. One thing I never expected to happen is I have people reach out to me all the time to be a guest on my podcast probably at least once a week. It's a little overwhelming some time. So I've had to learn how to deal with that. But how I find the ones that I've had on are probably three ways. One is through referrals. So I've had previous guests on that have enjoyed being on and will say to me, Hey, you know, I think so and so it would be really good guest so they'll refer it that way. Or I'll ask my guests, you know, after an interview my guest a lot of times they say that was a lot of fun. And that was great. And I'll ask them, I'll say Do you know anyone that you think would be great guests. So they'll introduce me that way, I reached out to a lot of people. That's how I got all my first guests. You know, I read what's going on in the world, especially in the world of branding. And if I find someone that's interesting, whether it's someone I'm following on Instagram or LinkedIn, or it's an article that I've read, where they talk about something tested with branding, and I find it interesting, I'll just reach out to them and I'll say, Hey, my name is Joelly Goodson, I'm the host of the podcast called branding matters. I love what you had to say or I love your brand or love your branding, would you consider being a guest on my podcast? And I'm just really touched that people reply and say sure, I love what you're doing and I'd be happy to be a guest fans your question? Yeah,

Unknown:

That's wonderful. So besides me on this episode, who has been your favorite guest of the year?

Joelly Goodson :

Besides you? Well you know every single one of you has been amazing. I'm going to say your brother just because a he's my son Yes, I'm biased Well, I think it's a tie between the two you but also because I think she has a really good story and it was fun having him on just like it's fun having you on so his story was great it was fun to share it just like it was nice to have Uncle Scott on and my sister Ms. Yeah. Oh my family on so next we got to get Auntie Tracy on and I was actually thinking to get him Bobby on to I'm just trying to think how we can do but I like to you know me I love my family. I love to share but no I mean all the guests are amazing. And I think just Aiden because he's my son and now you because you're my son too.

Aaron:

Yeah, that's good.

Joelly Goodson :

I hope that's not a copout but that's how I feel

Unknown:

Whatever it's finen. Next, who has been your least favorite guest?

Joelly Goodson :

My least favorite?!

Aaron:

Kidding. What has been your least favorite part of podcasting so far?

Joelly Goodson :

My least favorite. Well, God I love everything about it. Honestly, I can't think of anything I don't like if I had to pick one thing. I have a love hate relationship with editing. I mentioned editing before and how that is so important, but it's also the most time consuming and I I'm super, super picky. Shocker. I know, I hired someone originally to help do my editing. But every time I got the podcast back, I re edited myself because I just didn't feel it quite got the essence. So yeah, I would say editing, I love editing, I feel like I'm creating piece of art when I do the editing, but it is definitely the most time consuming. Okay,

Unknown:

Well going off of that, and how passionate you are, what is your favorite part about podcasting?

Joelly Goodson :

I love learning about my guests. And I love sitting down one on one with them and having real conversations about a topic that not only am I passionate about, but that they're passionate about. So here I am, I get to sit down with these incredible leaders from all over the world from all different industries. They give me an hour of their time, and we sit down and through zoom. And we have these incredible conversations about branding, and I hear their amazing stories. And that is for sure. The most favorite part of my podcasts and I love doing it, I would do it if no one was listening just because of that.

Unknown:

Okay, so what advice would you give to someone that's thinking of starting a podcast?

Joelly Goodson :

Oh, that's, that's a loaded question. Lots of advice, I would say, figure out why you want to start a podcast probably first and foremost, what is your reason for doing it? What's your purpose? Like I said, I started this podcast because I really wanted to help entrepreneurs and small business owners, with their branding and ultimately with their business. So that's my goal. And that's what I think about when I look for guests. That's what I think about when I put together questions, I'm going to do the interviews, it's always about how is this helping the listener, if someone's thinking of starting a podcast, I would say think about why you want to start it. And then once you figure out what that is, then figure out who your audience is, what they like to do and where like to hang out. And then make sure that your podcast is you're talking to them in their language and also editing again, I can't stress enough how important editing is I've talked to people who've done podcasts, and they say they don't edit. And I'm shocked. I remember talking to one person and he said, Well, I want it to be really authentic and genuine. And you know what, you can still be authentic, and you can still be genuine editing is just cutting it out, you know, my background, I think, you know, I used to be copywriter, right. So when you write, every single word that you put on paper or on the screen has to add value to what you're trying to say. And it has to have meaning if it's just superfluous word, then don't put it in there. So same thing with podcasting, a lot of times I have guests on and they might be nervous, or people tend to say things like, I see. I see that a lot. Or like, you know, there's words in there. So I go through it like a fine tooth comb and listen to it two or three times before it goes live.

Aaron:

And you listen to it like three or three times.

Joelly Goodson :

Yeah, exactly. And I edited a lot. So make sure that either you get someone to edit or edit it yourself. The other thing I would say is the guests, guests are really important. Like I said, I had people reach out to me all the time that want to be a guest. And I'm first of all extremely flattered and honored. And at first I was like, really you want to be on my little podcast. And then I realized, like, you want to stick to your brand. So again, it goes back to branding. And make sure that the guests that you have on that, you know a lot of people want to come on podcasts I've learned because they want to promote themselves or they want to promote a project or business or book, which is great. I don't think anything wrong with that. But you have to make sure that for your podcast and your mission and your purpose that it's going to align with that. And so I'm a lot pickier now about who I have on to make sure they're gonna give my audience the value that my audience is expecting and that I'm trying to provide. So just make sure that they aligned don't just have on a guest because you need guests because quality Trump's quantity without a doubt when it comes to your guests. Those are probably three of the most important things I would say.

Unknown:

What about a big thing that they shouldn't do once starting a podcast?

Joelly Goodson :

They shouldn't do? Don't not edit? I don't even know if that's English. Don't not edit because trust me, you'll regret it. I mean, I guess all the opposite to what I just said, don't just have anybody on your podcast, because you just are needing gas and you want to fill up the space. It's gonna backfire on you. The quality won't be there, you won't be giving your audience what they want to hear. And let's be honest. I mean, I think everybody, maybe you has a podcast these days, right? So you're competing in an extremely competitive space. And it's getting more and more so which I had no idea before I started my podcast, how competitive it is, and how many podcasts are out there. With that said, I did a bit of research as far as brand new podcasts before I started, and I listened to a few of them. And there wasn't really anything that was what I wanted to do as far as I wanted to educate people about branding. But you know, me, I like to have the big FM. So I wanted to be fun. And I found there wasn't really anything out there that was entertaining and educational at the same time. And so that's why I decided to do it. So what was the question again? What not to do? Yeah, so I would say just make sure that you don't just bring guests on without really figuring out that the tie in with what you're trying to accomplish.

Unknown:

Great. That's all the questions I have for you.

Joelly Goodson :

That's all the questions? I just want to say people don't know that I have a second son because you never let me take any pictures of you, you barely let me post anything of you. You're not like Aiden and I'm not saying that you're not like him in a bad way. I'm saying, you know, he's mister "get in front of the camera whenever he can"

Aaron:

I'm Mr. Steel your girl, and

Joelly Goodson :

You're what?

Aaron:

Mister steal yo girl

Joelly Goodson :

Ha! People think I only have one son. So here's your chance to shine and to share a little bit. So do you have any questions that you want to ask me that's not written down that we didn't get?

Unknown:

I guess like, what is your next like milestone when it comes to your podcasting?

Joelly Goodson :

Like my next goal?

Aaron:

Yeah, what is the next thing you are really passionate in and accomplishing?

Joelly Goodson :

That's a great question, Aaron by the way. My next goal is to get a sponsor.

Unknown:

Oh, so you want money?

Joelly Goodson :

No, you know what? The reality is this. I started this off as a passion project to help people and it's been great. I didn't know how much work it was gonna be because again, I'm a bit of a control freak in case you didn't know that and know that. Right. So the editing and Arielle, so it would be nice to have a sponsor, so I could afford to have some help with the podcast. Don't forget, I find the guests. I do all the questions, I interview them, I do the editing. And

Unknown:

It's a one man show, you're doing it at all Exactly, one woman show.

Joelly Goodson :

I do all the marketing and promoting and advertising and PR. So it would be nice to get to a point where I have a sponsor, and Mike could pay people to help me. But you know what, I'm not gonna not do it because of that. But that's sort of my next goal. My goal is to reach 10,000 subscribers by one year, which will be January 1, but I'm almost there. I'm at like 8900, I think, but you know what, it'll get there soon. And it's growing crazy. I never thought in a million years it would have got word has so quickly. I mean, it's rated as one of the top four top 10 branding podcast in Canada, number four on that list. And it's in the top 2% of podcasts on Listen note. So it's doing great. And obviously what that means to me is that my mission is being accomplished by helping people because they're listening. And hopefully they're learning and having fun and enjoying it along the way.

Aaron:

You hear that Joe Rogan? We're coming for you.

Joelly Goodson :

Have you listened any of the episodes by the way, so you can be honest?

Aaron:

No

Joelly Goodson :

That's okay. You don't really need to. You know what Aaron, you're a big supporter of mine. And I appreciate it and you share it and you tell everyone about it.

Aaron:

I cook for you, I clean for you. I do things that you can't reach, I do things you're not strong enough to do bla bla bla bla bla,

Joelly Goodson :

Exactly. So I appreciate that. And you and you being here today. It's been amazing. So I guess that's about all I want to finish off by saying this is the last podcast of 2021 Last one of the year. So I'm so excited and honored and very touch that you agreed to do this with me today. So the next podcast is super secretive special podcast. And I'm watching it on Saturday because that is January 1. Normally I launch every Friday, but because January 1 is on a Saturday this year, and I have amazing guests that I specifically was in talks with this guest to have it launch on my anniversary date because it's a very special podcast and he is a very special guest. So if you're listening, tune in on Saturday, January 1, it's not Friday, this year, it's on the other you know, it's Saturday, January 1 2022, my very first podcast of the new year and my one year anniversary of my launch date for this incredible guests, I guarantee you, you will not be disappointed. It's been one of my most favorite interviews of all. That's all I want to say thank you, Aaron for being here today and for asking those really great questions. Do you have any closing words before you head out?

Aaron:

Ciao

Joelly Goodson :

Ciao? Okay, well, thanks for that. And thanks for being here today. It was really great having you join me. And I will see you later. Okay. Bye, love you. And there you have it. I hope you enjoyed the conversation and maybe learned a few things to help you with your branding. But most of all, I hope you had some fun. This show is a work in progress. So please remember to rate and review on whatever platform you listen to podcasts. And if you want to learn more about me and what I do to help my clients with their branding, feel free to reach out to me on any of the social channels under you guessed it, branding, badass branding matters was produced, edited and hosted by Joelly Goodson awesome. So thanks again and until next time, here's to all you badass is out there