Branding Matters

How to Make a Shift from “It’s All About Me” to “It’s All About We” with Charles Rosen (Ironbound Cider)

January 01, 2021 Branding Badass Season 1 Episode 4
Branding Matters
How to Make a Shift from “It’s All About Me” to “It’s All About We” with Charles Rosen (Ironbound Cider)
Show Notes

My guest today is an old friend from my university days, Charles Rosen. Since those crazy days at UWO (University of Western Ontario) Chuck, as we fondly called him, has had an incredibly diverse career…or should I say several careers. 

From successful lawyer, to movie producer, to starting his own New York ad agency where he worked with some of the world's most iconic brands like Coca-Cola and Ben & Jerry’s. He even tried his hand at politics where he worked with Hillary Clinton. 

Today Chuck is building his own successful brand in his latest career as a farmer. Yes, Charles Rosen is a farmer. He is the Founder of Ironbound Farm -  home of Ironbound Hard Cider and New Ark Farms. Nestled in the foothills of the New Jersey Highlands, this is no ordinary farm and by all accounts, no ordinary cider. What makes Ironbound Farm and Ironbound Hard Cider so unique, other than it’s founder, is it was built on the belief that businesses must take responsibility for the impact they have on the social, economic, and ecological well-being of their communities. It’s a unique social enterprise network committed to building a collective of local farmers, food producers, retailers, and restaurateurs as an alternative food economy in which land and people thrive.

 I invited Chuck to be a guest on my show, not only because of his larger than life personality, but when I think about how brands are making a shift from “It’s all about me” to “it’s all about “we” Chuck puts his money where his mouth is.

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Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

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