Branding Matters
In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters.
Branding Matters is ranked in the top Branding Podcasts worldwide. It's one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it's the only podcast to ever be listed on PPAI's #Online18 for 2022 as one of the Most Influential Social Media Voices.
Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
Branding Matters
How to Use Snapchat To Connect With Your Customers with Matt McGowan (Snapchat)
Matt McGowan is the Director and GM at Snapchat Canada - the world’s most innovative company of 2020 according to Fast Company. Before joining Snapchat in the fall of 2019, Matt was the president of Adestra, a software company he sold to Upland Software in Dec 2018. And prior to that, he held a leadership role at Google where he focused on its expansion in the advertising and marketing space.
Originally from New York, this former Wall Street professional now lives in Toronto Canada, with his beautiful wife and 2 young kids. When he’s not working, Matt sits on numerous boards including the CPA Ontario, the Banf Wolrd Media Festival, and C2 Ventures, an early stage Venture Capital company.
I asked Matt to be a guest on my show to get his point of view on branding and what impact it’s having on the digital space. His thoughts on why Snapchat is experiencing such success over the last couple years and what the future of the Snapchat brand looks like in the post-pandemic world.
💥IF YOU WANT HELP CREATING BRAND AWARNESS FOR YOUR. BUSINESS, REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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