Branding Matters

Irina Sidorina (CANVA) - Create Branding Magic

May 26, 2023 Branding Badass Episode 88
Branding Matters
Irina Sidorina (CANVA) - Create Branding Magic
Show Notes

My guest today is Irina Sidorina; Head of Creativity at CANVA - a 3 billion dollar company that has disrupted the design industry as we know it.

During our conversation we cover everything from creating a brand to creating magic.

Other topics include:

  • The importance of having a strong culture
  • How CANVA gives you simple tools to be more creative
  • Why consistency builds trust with your brand

I hope you enjoy our conversation as much as I did, and hopefully you learn a few things to help you with your branding.

๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ถ๐˜€ ๐—ฏ๐—ฟ๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐˜† ๐—š๐—ฒ๐—ป๐˜‚๐—บ๐—ฎ๐—ฟ๐—ธ - ๐—ข๐—ป๐—ฒ ๐—ผ๐—ณ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎโ€™๐˜€ ๐—บ๐—ผ๐˜€๐˜ ๐˜๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ต ๐—บ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿฐ๐Ÿฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ€“ you can rest assured ethical sourcing and sustainability are front and centre.ย 

If youโ€™re looking for help with your next project, email brandingmatters@genumark.com.

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