How to Build a Better Brand by Knowing Your Deep Purpose with Professor Ranjay Gulati

My guest today is Ranjay Gulati, an Indian-American organizational scholar and Professor of Business Administration at Harvard Business School.

Professor Gulati was ranked as one of the top ten most cited scholars in Economics and Business by ISI-Incite. And The Economist and Financial Times have listed him as among the top handful of business school scholars whose work is most relevant to management practice. 

Gulati is the author of a number of books, and has been a frequent guest on CNBC and other media outlets. He has also served on the advisory boards of several entrepreneurial ventures.

I invited Professor Gulati to be a guest on my show to discuss his most recent book Deep Purpose - The Heart and Soul of High Performance Companies. I wanted to learn about the fatal mistakes leaders make when attempting to implement a reason for being. And I was curious to get his POV on what brands can do to pursue purpose more deeply.