Branding Matters

How to Build a Generous Brand - Ben Higgins (Former Bachelor turned Founder)

March 15, 2024 Branding Badass Episode 112
Branding Matters
How to Build a Generous Brand - Ben Higgins (Former Bachelor turned Founder)
Show Notes

Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.

You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.

What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time.

During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined.


This was truly one of my favourite conversations, and I hope you enjoy it as much as I did.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt on my website - brandingmatters.ca

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

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instagram - @Branding_Badass
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website - BrandingMatters.ca
email - jgoodson@genumark.com